How to Start a Successful YouTube Channel for Your Business Part 1

It’s time to put on your director’s hat! Here are the steps you need to start a YouTube channel: 

1. 1.Start with the basics

2. 2.Fill in the about section

3. 3.Channel your art

4. 4.Know your market, know your content type

5. 5.Lights, camera, trailer!

6. 6.Upload your first (official) video

7. 7.Optimize for search

8. 8.Stay consistent

9. 9.Integrate your channel in your website and social

10. 10.Engage with your community

11. 11.Think about investing in YouTube ads

12. 12.Analyze, optimize, repeat

01. Start with the basics

The first thing you’ll need to do is actually create your business channel, and YouTube makes it incredibly easy to do. With just a couple of clicks, you’ll be ready to dive into setting up your new channel.

• Sign into YouTube and click on the user icon at the top right of the screen

• Click on the gear icon to get to your account’s YouTube Settings

• Click on Create a new channel

• Then choose “Use a business or other name”

• Add your Brand name and click create

02. Fill in the about section

If you're wondering how to start a YouTube channel that draws attention to your brand, the next step is to fill out your profile and channel description. This is the first option you see after you have created a channel. Here, you should describe your brand and what viewers can expect to see on your channel. This is also a great place to add links to your website and other social media networks that you use. This description will appear in more than one place on your channel, so be sure to put your best foot forward when filling it out!

03. Channel your art

When you go to a YouTube channel, you’ll immediately be greeted with a large banner displaying the channel name. This is your cover photo and is prime real estate for introducing your brand.

You can make your cover photo as extravagant or minimal as you’d like, but just make sure that your brand is the focal point, as it’s going to be the first impression someone gets upon entering. Luckily, there are a great assortment of tools to get you started if you don’t happen to be a seasoned graphic designer. Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB. 
04. Know your market, know your content type

Since you’re starting a YouTube channel for your own business, you should have more than enough source material to work with, and you can approach your video content in more than one way.

If you have a complex product and want to empower your customers to learn more about it, video tutorials might be a great avenue for you. Want to show off great reviews from your customers? Testimonials may be the way to go. Even better, do both! This way, your channel has a variety of content to consume, which can resonate with different viewers.

05. Lights, camera, trailer!

Like your channel art, you’ll also want to create your channel trailer
. Channel trailers are usually short and sweet, and are a good introduction for new visitors. You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Creating your channel trailer will also be good practice leading up to your first video.
06. Upload your first (official) video

At this point, you’ve probably done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well! Now it’s time to take and say “action.”

Once you’re done filming and editing your first video, it’s time to upload it. Given that YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.

You’re not done yet, though!